The brand identity starts with a logo.
When designing a logo, we create a graphic symbol that represents and tells the story of an entire company and its brand.
Brand identity refers to the way individual graphic or visual elements that make up the image are perceived as a unified whole.
Once the logo is established, we proceed with creating the foundational elements of any brand identity: colors, fonts, patterns, and other design components (such as icons).
After defining the basic graphic elements, they are applied across the entire brand identity, meaning all paper and non-paper materials that make up the brand’s image.
The designed graphic elements must be applied to business cards, letterheads, brochures, catalogs, flyers, packaging, and any other relevant materials for the company. Regardless of how many or what kind of materials are involved, the most important thing is to ensure everything communicates in a coherent and consistent way.
Have an idea for a project, but not sure how to bring it to life? Contact us, and together we will find the best solution for your needs.