Advertising

The type of advertising and media must align with the profile of your target audience.

The media (digital or traditional) you choose must align with your target audience and your products or services.

Digital advertising relies on the internet to deliver content to customers and a more targeted audience. Advertisers can track results based on who interacted with the ad, how they interacted, and whether there is a return on investment. There are several types of advertising that can be used to place ads and run campaigns.

Paid Search Advertising involves bidding on keywords so that ads related to specific keywords appear at the top of search engine results pages. With paid search, advertisers gain free visibility and only pay when the ad is clicked—hence the term Pay Per Click (PPC).

Social Media Advertising offers immediate visibility and helps to grow a brand quickly with reasonable investments.

Social media advertising provides more creative freedom than paid search ads or TV commercials, as social media tends to be a more informal platform.

Display Ads can be designed as either animated or static and are typically found along the top or sides of web pages. Display ads aim for quick conversions, and their potential reach is enormous because search engines can match an ad to millions of websites based on keywords and target preferences.

While digital advertising is becoming increasingly popular, traditional advertising, when done with a clear budget and goal in mind, can be just as effective as digital advertising. Traditional advertising refers to delivering promotional messages through mass media to influence consumer opinions and purchasing decisions.

Print Advertising was once the dominant form of advertising. Today, it coexists with millions of digital ads and is just as important.

Print advertising includes ads in newspapers and magazines, brochures, trade publications, flyers, and posters.

Understanding your audience and business is key when deciding whether or not to use print advertising.

Television Advertising involves sharing promotional messages about your product or service via TV or radio.

National spots, local ads, and public service announcements are all forms of broadcast advertising. Television is considered a mass-market medium, and in many cases, it offers a good return on investment for brand growth in generalist contexts.

Outdoor Advertising is simply any advertising visible to a consumer outside their home. Like television advertising, it is considered a mass-market medium and is intended to support brand growth activities.

The implementation of graphic design in outdoor advertising is crucial, as is the amount of exposure the ad receives.