An important partnership signed with Bea Consulting of Singapore
Mollusco & Balena, a historic Bologna-based communication agency active since 1992, is now present in the Southeast Asian market with local staff and its own office, thanks to a significant partnership with Bea Consulting of Singapore.
The initiative, the result of a long-term strategy aimed at expanding into new areas and business sectors in a geographically growing region, stems from the awareness of the huge opportunities now available to SMEs in Southeast Asia.
“In all these years of activity here in Italy, we have worked with more than 500 small, medium, and large companies, supporting them with projects and communication strategies to raise awareness, build appreciation, and consolidate brands, logos, and trademarks. With this experience, combined with a 20% growth in 2022, we feel ready to face new challenges, not only beyond borders but also beyond continents. We chose Singapore because, today, it represents a particularly strategic enclave in the global economic landscape. During my stay in the country to finalize the agreement personally, I realized the enormous potential of the country: a center of global importance, where business transparency is accompanied by a stable political system, a robust banking system, and significant investments in new technologies, making it a unique destination for the best financial talents from other countries. In this context, we are opening our office in Singapore, where, through relationships with local institutions and partners, we will be able to serve as a preferential hub to offer Italian SMEs access to new markets and help them invest strategically.”
This is how Giuseppe Covino, CEO of Mollusco & Balena, describes his mission in Singapore, during which he finalized and operationalized the partnership with Bea Consulting: an opportunity for Italian SMEs to enter Southeast Asian markets through a process that starts digitally and leads to a physical presence in emerging markets.
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