Packaging choices have always influenced consumer decisions, who increasingly demand more knowledge about the product and are more interested in details.
The concept of ethical packaging (recycled or compostable packaging) is becoming more and more important, as it conveys transparency, responsible choices, and attention to global issues.
Today, packaging needs to be designed in a multichannel way, anticipating not only its shelf life but also considering other purchasing options such as e-commerce or social media showcases, which have integrated but different rules.
The evolution of packaging is this: it is the creation of a product conceived from the start to be adaptable to different circumstances, environments, and target audiences.
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