Usability and Accessibility Consulting

USABILITY

Because if you don’t ask how it works, then it works!

Everyone wants a product that looks good, an attractive website, an e-commerce that amazes, an intranet that engages users, and an app that captures attention.
Everyone thinks they know what they want, but what they actually use is something completely different.
Usability is what determines the success and longevity of software.

Today, when thinking about using a digital product, it’s no longer just about a computer in an office or just a website. It’s a computer in the office browsing the website, a smartphone in your pocket using the mobile version, a tablet in your suitcase using the app, and maybe even a Smart TV at home. Today, you don’t go online—you’re always connected. That’s why usability has become a study of the user experience from all angles.

Who needs usability?

• Websites and intranets: We all use Google as a search engine daily, and it’s highly effective because it helps us find what we’re looking for.
• Apps: Today, the most used browsers are Chrome, Firefox, and Safari. All devices use icons (apps) to navigate the internet. Users click not because they’re “captured,” but because it’s efficient—viewing pages quickly.
• E-commerce: We buy or have bought on Amazon, not because we like it, but because it knows how to entice us to make a purchase.

Our typical clients:

• Companies looking to structure a website with more than five pages, offering downloadable material, user manuals, etc.
• Software developers who want their software to succeed and be widely used, analyzing its effectiveness and understanding how users engage with it.
• Public administrations offering online services to citizens or businesses, who need to verify (even with the eGLU protocol from the Public Function) or redesign interactions and interfaces.

A usable website yesterday met the needs of its users based on their goals and the context in which it was used. It was simple, worked, always.

Today, a usable website is simple and works, always.

ACCESSIBILITY

For thinking about who needs access today (and tomorrow).

Accessibility is a feature of software that has almost no impact on its appearance but ensures that everyone can use it. Today, it’s an essential requirement. In fact, if a website doesn’t load in less than 3 seconds, it’s highly likely that the user will leave the page and never return.

Not only that: web accessibility in Italy is a law that protects people with disabilities and ensures they can access public websites to use their services or seek information.

A company that feels a sense of social responsibility, like public administrations, cannot exclude any user.

A company that targets customers or suppliers with more than 20 years of age and less than 10/10 vision must have an accessible website, intranet, or app.

Who needs accessibility?

• Google, because it’s like a blind person who only sees your site’s text. If Google can’t see you, no one will find you.
• Anyone using a smartphone on the subway or a bus, on a bumpy road, because they struggle to touch the right buttons.
• Anyone using an iPad on a sunny beach, because the contrast between the text and background colors makes reading difficult.
• An entrepreneur with a 26-inch monitor and Windows 7, just because the screen is too big, and the text is too small to be read comfortably.

In short, for every small need, for every person, accessibility is fundamental to creating an effective website in terms of communication and usability.

Our typical clients:

• Banks or large companies with customers who have disabilities.
• Companies focusing on social responsibility.
• Private entities receiving public funding because the law requires them to be compliant.
• Software houses and communication agencies working with public administrations.
• Public administrations that must not only provide accessible information and services but also train their staff on these issues.

An accessible website yesterday adapted to a user’s preferences, such as their monitor. Today, that website is called responsive or adaptive, and it’s navigated on a mobile phone.

Those who designed an accessible site yesterday, when they woke up today, already had a cutting-edge one.